The favorite photo-sharing program, Instagram, provides its 50 million consumers the chance to turn into armature photographers with an exceptional picture editing attribute set that has exploded in popularity during the previous year. But, Instagram hasn’t just supplied a fresh medium for wannabe photographers, but for manufacturers too. Many manufacturers have taken good advantage of the chance to give customers an arty, eclectic appearance at what their goods and services have to give.
Nowadays, some manufacturers are utilizing Instagram to provide consumers behind-the-scenes appearances at sporting events or style shows. Some manufacturers have enlisted highly powerful Instagram users for promotion purposes. Listed below are a Couple of brands that are effectively utilizing instagram followers for marketing, branding and promotion functions:
1. Red Bull: By the typical social networking sites like Facebook and Twitter, into the brand new and uncharted social programs such as the favorite video sharing program, Viddy, Red Bull is certainly an industry pioneer when it comes to online marketing – and their Instagram existence is no exclusion. Red Bull articles a “daily amazing” photograph, and preserves the custom of “Flying Friday” to keep lovers and followers engaged. But, Red Bull doesn’t stop with only posting engaging articles, the brand has also been proven to “Like” additional users photographs too.
2. Puma: Instead of just celebrating sneakers, Puma’s Instagram was setup to emphasize all of the trendy places that sneakers take you. Puma has been proven to send powerful Instagram users to large events throughout the planet and shoot pictures. Puma even delivered some very blessed and powerful Instagram users to Abu Dhabi so that they could Instagram that the Volvo Ocean Race. Considering that Puma doesn’t possess the next of various other brands (such as Red Bull), this approach of using powerful users to picture events proved to be a good method of ensuring more people watched the pictures.